Before I start moaning, Etsy is a great platform, probably the first of its kind – please don’t quote me on that- I have no idea if they were the first or not, but they definitely are a big presence online and a great platform for arts and crafts suppliers.
My take on it though is that they’re kind of TOO big now and many of us small crafters are drowning in the sheer volume of products available.
Rather than give up entirely on ever getting more than one sale per month, I’ve been reading, watching videos, attending online workshops and generally trying to float my boat in the Etsy ocean. And there must be a general problem with getting seen, judging by the sheer volume of ‘selling on etsy’ workshops, courses, books and webinars out there.
So, sources say – among other things:
*keep tweaking; change keywords, title and description
*create staged photos – rather than just a bowl, put something in it to show it being used
*promote like crazy on social media and everywhere else.
These are all great tips and, I assume, they work. However, when you have other stuff going on, or you’re like me and are already figuring out the next project before you finish the one you’re working on, it can be hard to get motivated within the social media world.
And almost everyone says social media is the key to a successful small business. Ouch.
My other gripe with Etsy is that whenever I look at a product I like, or even one of my own products, I am instantly diverted to Etsy US which is so frustrating when you live in another country. I don’t understand their algorithms with this particular issue. Other big sites don’t zap you off around the world! – Amazon and Ebay certainly don’t.
Having said all that, I am always open to ideas and suggestions so if you have any sure tips to get seen on Etsy, I would be so grateful.
But for now, there’s a new platform coming very soon in the UK which will support small businesses and have a handpicked selection of sellers therefore avoiding this drowning scenario…I’m going to apply for sure! Maybe this will be a pioneering approach to bring local businesses more support and, perhaps, the sea will be calmer when we are in a smaller boat.
Take away: Etsy sellers, look out for these types of platforms in your country/region and it may be we can all scale up our small businesses while scaling down on the headaches!
But in the meantime, keep tweaking – you never know, that one small tweak could be a big step for your business.
….My crochet hook is calling… have a wonderful day 🙂
P.S. Any (family-friendly!) feedback very much appreciated..